He also went on to win the Nobel Prize in. Classical conditioning, also called Pavlovian conditioning, is learning through the association of a neutral stimulus with a biologically potent stimulus. Pavlov's Dogs Behavior acquired through learning by association Pavlov first discovered classical conditioning serendipity when he was experimenting on his dog Circa in 1905. TERMS IN THIS SET (30) Ivan pavlov: CLASSICAL CONDITIONING. unconditioned Pavlov used this term to refer to stimuli and to the automatic, involuntary responses they cause (blushing, shivering, salivating) +49 more terms It represented the triggering of a biological reflex (salivation) by learning. Pavlov recognized this as an important phenomenon. Pavlov noticed that a dog salivated at the sight of a food bowl. The major theorist in the development of classical conditioning is Ivan Pavlov, a Russian scientist trained in biology and medicine (as was his contemporary. He discovered classical conditioning accidentally. He demonstrated that a neutral stimulus (bell's ring) can cause a formerly unrelated response (salivation). Ivan Pavlov, a Russian physiologist, was studying digestion in dogs. The tone was the neutral stimulus (NS), which is a stimulus that does not naturally elicit a response. Pavlov would sound a tone (like ringing a bell) and then give the dogs the meat powder (figure below). After only a few times, the dog started salivating as soon as it heard the bell, even if the food was not placed in his mouth. Meat powder (UCS) Salivation (UCR) In classical conditioning, a neutral stimulus is presented immediately before an unconditioned stimulus. He paired a bell's ring (neutral stimulus) with food. Ivan Pavlov discovered classical conditioning by accident when studying digestion in dogs. they emphasize actions instead of thoughts. behaviorists psychologists who study only those behaviors that they can observe and measure.

This type of learning helps humans and animals adapt to the environment and avoid danger. A person's or animal's old response becomes attached to a new stimulus (dog salivates just with the bell's ring) EX: pairing a product with pleasant sensations motivates consumers to make a choice without an awareness of why they made that choice. TERMS IN THIS SET (53) classical conditioning a learning procedure discovered by Ivan Pavlov in which associations are made between a neutral stimulus (bell's ring) and an unconditioned stimulus (food).

Pavlov classical conditioning